The website Airsoft.ro is owned by the first company that imported and sold products for airsoft activities on the Romanian market, including replicas, equipment, and accessories.
Before Black Friday 2018, the website underwent a modern and optimized makeover through migration from an old to a new and high-performance platform. Throughout this project, we had to consider both functionality and preserving the advantages and benefits offered by organic search engine rankings. This aspect is particularly important, given that airsoft activities and products cannot be promoted through Pay-per-Click services due to Google categorizing them as potentially harmful.
The migration of the www.Airsoft.ro website to the new platform brought tremendous benefits to the online store, reflected in a remarkable increase in the conversion rate.45%.
