SEO
SEO optimization (Search Engine Optimization) is the process of improving your web site and make it more visible in search engines.
Without SEO, the site will not work to its full potential, as 90% of online experiences begin with a search and only the first five results are accessed by 67% of users.
Google’s results have become extremely unpredictable, driven by regular updates based on a number of specific algorithms. These are planned by the specialists and maintaining an optimal position depends on the relevance of the site’s content, its architecture, popularity and authority.
A properly implemented optimization requires a deep understanding of the changing trends and dynamics of the two main components of this process: on-page and off-page optimization.
SEO on page focuses specifically on the site and the changes are designed both in accordance with its structure / platform and in relation to potential users in order to give them a more enjoyable navigation experience.
The most important and effective tool is to select the relevant keywords for your business after a complete and complex analysis of your compettitors.
Since 80% of online store traffic is generated by mobile phones, in addition to keywords, it is increasingly important to use the Long-Tail Keywords that people use through voice searches in order to get the most accurate results.
Originally available for Android and Apple, Google has recently introduced this option to Chrome as well, which clearly demonstrates the expanding of the voice searches.
This implies for most web properties both a rethink of the content strategy and an adaptation to new technologies by creating modern versions and adapting sites to lower upload speeds because not all users have access to 4G internet.
The on site SEO activities that you can benefit from, include the following specific actions: text optimization, html meta tags, site structure (categories, labels / tags, pages) URL optimization, error removal, upload loading, image processing, and optimization of links and any other HTML element.
SEO off-page aims to get links from other sites to your site. This can be best achieved through a Link building strategy and consists of building links that send traffic to your home site from other locations on the internet. Through them, Google analyzes the popularity, trust and authority of a site and raise it to a better position in search engines, improving its visibility and credibility.
In order to enjoy a growing number of visitors, our specialists will create relevant content and identify the most suitable sources for hosting backlinks.
In addition to backlinks campaigns from relevant sites, Seo off-page also consists of promoting the site through various methods such as writing quality posts on blog / site, web directories, promotion on social networks (Facebook, Instagram, Twitter, Google My Business, Linkedin, Pinterest) and influencers.