Google Ads
Did you know that 98% of those searching on Google do not go through the first page of results and that 80% of users are searching for the product or service on the search engine before buying it?
As a certified Google Partner, we consider ourselves experts in all aspects of Ads and bringing your website to top ranking positions is our priority. Google Ads (in the past – Google Adwords) is the fastest and most effective promotional tool in the online environment and consists in creating Pay Per Click (PPC) Smart Campaigns, so your ad is more visible, and you only pay for those who visit your site. Not just attracting users to the site is important, but also bringing those users directly interested in our products and services to increase your sales and profit at the same time.
In order to get the best results, our team of certified Adwords Campaign Experts creates professional campaigns that include the following actions:
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Studying and establishing relevant key words and phrases;
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Creating content for ads and creating the right banners;
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Optimize landing pages by improving the content of the promoted pages;
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Establishing the necessary budget and bidding strategy;
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Start, track ads and analyze the results;
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Optimizing the campaign and the bid strategy in order to increase efficiency by minimizing the price per click.
Google Ads delivers measurable results by which you can analyze your return on investment, and with Pay Per Click (PPC) you’re sure you pay only when someone has clicked your ad.
Remarketing Services
Not a few times it happened to you to access a site in search of certain products and later, on other pages on the internet to see banners with the items viewed on the original site in order to make you return to the initial page.
Remarketing or Retargeting is an intelligent strategy that helps you deliver personalized messages to the potential customers that have visited your site and left without buying or accomplishing any goals. This service is an excellent tool for online stores and sites that sell products or services through which you can remind users either that they have left unfinalized orders, or that the offer they just viewed is about to expire, or that they can purchase ancillary products. Traffic attracted by a remarketing campaign is more relevant than the initial one because the audience has already shown interest in your site, so that having them back increases the ability to record a conversion.
Depending on the products and your business’s goals and objectives, our professionals will analyze and propose one of the main types of marketing or a mix of them:
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Standard remarketing – the ad is targeting all visitors, regardless of their behavior on your site;
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Dynamic remarketing – Ads include personalized banners according to the products and services viewed on the site;
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Search Remarketing (RLSA) – Allows you to show ads to previous users while continuing to navigate Google;
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Remarketing through customer lists – you can target people based on the length of their visit, location, or pages accessed on the site, and you can adapt your ad according to your goal;
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Video Remarketing: show ads to users who have previously interacted with your videos or YouTube channel.